2009 JoieFarm Rosé

Rating: ★★☆☆☆

Vintage: 2009
Producer: JoieFarm
Variety: Rosé Blend
Designation: Rosé
Region: Canada
Sub-region: British Columbia, Okanagan Valley
ABV: 12.5%
Price: $21 (direct – sold out), $25 (EWine), $27 (Marquis), $21 (Swirl)

She says: Being a big fan of Rosé, it hurts that this was one of my least favourite wines so far this year. I have never been so turned off by a Rosé as with this. I found the strong medicinal cherry and herbal flavours overpowering. So much so that it felt like I was swirling cherry-flavoured cough syrup around my mouth instead of wine! For those of you that loved cherry-flavoured cough syrup growing up, this is the wine for you. It’s definitely not for me.

He says: With the tagline “Re-Think Pink!”, it’s obvious that Joie is trying to push a different style of Rosé into the market. For some it may be shocking, and for some it may be an interpretation that strikes their fancy. I definitely fall into the former group and didn’t really take to it. This would be better served marketed as a Beaujolais/Pinot Noir blend to be drunk at room temperature rather than chilled. It would be a great pairing for salads/fish with it’s med+ body and slight tannins, once the party is ready to move on from the white wine. I can understand the Mrs’ dislike for it, and I’m not far off her opinion.

Tasting note

Looks like: Clear, med ruby
Smells like: Clean, med+ intensity, developing, ripe bing cherry, sweet spice (cinnamon), medicinal
Tastes like: Dry, med+ acidity, med+ body, med intensity, low tannin, cherry, herbal, medicinal, med alcohol, med citrus dry finish
Summary: Average, Ready to drink but can keep

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Wine truths

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by Frank Prial

Wine Ratings

★☆☆☆☆ - Poor quality. Avoid. Save your money. Between 80-84 points.

★★☆☆☆ - Average quality or poor value. Between 84-88 points. Some expensive wines are downgraded for bad value.

★★★☆☆ - Good. Between 88-92 points. Or a good value on the lower end of the point scale.

★★★☆☆ - Excellent quality. Between 92-96 points. Or a cheap yet good quality wine which is excellent value.

★★★☆☆ - Outstanding, best examples in the world. Between 96 and 100 points. A perfect wine.